Wednesday, November 13, 2019
The Effect of Relativity Theory on Marathon Runners :: physics sport sports running
Sometimes people say, "Running is good for your health, and you can live longer." Is it true? Isn't there another reason? Is health the only cause of longevity? I wondered if the effect of relativity is one of the causes. In 1905, the great physicist, Albert Einstein, put forward a new theory called "The Special Theory of Relativity". It is very simple and it says only these two principles 1. The laws of physics are the same in all inertial system. 2. There is a speed limit, and it is the speed of light. Suppose two inertial systems, one of which, S, is the rest system and another, S', is moving at the velocity v to S. In above pictures, red and blue represent S and S', white balls moving are light, green boards are mirrors. Since the speed of light is constant, (ct)2 = (vt)2 + L2 (1)
Sunday, November 10, 2019
Rugged Individualism
History as we know has many ways of describing it, with all the historical events that occurred in the past it is a result of our American system. As Americans, we live in a land of opportunity and because of that we have the freedom to live . ââ¬Å"Every individual should be able to support themselves out that wouldn't include the government's aidâ⬠. This idea was originally introduced in Herbert Hoover's speech when he was president of the United States. Although this idea refers back during the Great Depression, Hoover believed that Americans shouldn't be assisted somehow by the government, financially speaking.In my perspective, I see rugged individualism as to any individual who is not being aided from the government, but also not just financially, but incentively through the mind. As I read along through books that relate to the American Dream, Hoover's idea of rugged individualism became more visible. Similarly books like ââ¬Å"Ragged Dickâ⬠by Horatio Alger, â⬠Å"The Great Gatsbyâ⬠by Scott Fitzgerald and ââ¬Å"A Raison in the Sunâ⬠by Lorraine Hansberry, are comparable that the idea of rugged individualism is still being used and even through today's society.To illustrate rugged individualism through the book Ragged Dick, Alger created a book disclosing the 19th century lifestyle of a poor boot black. In this book rugged individualism shows because of how Alger describes the motivation through his main character ââ¬Å"Dickâ⬠. He was fourteen years young and worked as a ââ¬Ëbootblack' aka shoeshiner boy and slept in dirty torn up clothes on the streets of New York City. Alger portrayed him as any ordinary boy that lived the hard life in the streets; he smokes and drinks occasionally.However, Dick would still practice good deeds and some gentlemen would be impressed that how would a bootblack be so humble and attentive in his work in the streets of New York. ââ¬Å".. He was above doing anything mean or dishonorable. He would not steal, or cheat, or impose upon younger boys, but was frank and straight-forward, manly and self-reliant. His nature was a noble one, and had saved him from all mean faults. â⬠Dick is a good example of someone who I thought that reflected ruggedà individualism.He was brought up by himself and never had much of a role mode to look up to while growing up. He relied on himself to get customers to get their boots shined, he didn't complain about living on the streets or how filthy is his clothes was from the work that he does. In my point of view, Dick didn't have help from anyone, or didn't expect anything from anyone, and if he did he would be more than grateful and smart enough to invest it in the right ways.In the book, he was treated very well by an older man and his son, and during that time in the book he acted very humble as he explains that he lives on a cardboard box on the streets and didn't really see that hygiene wasn't so important to him, but what was im portant was how he was going to feed himself and live in the future. And as soon as he found a plan to get better at what he does he uses that money to save for an apartment and to invest in for the future. Although wealth can bring you happiness and success in life, it can also you direct you in the wrong places.The main character of the book by Fitzgerald is Gatsby who is a wealthy man. He tries to use his wealth to attract the attention of a women named Daisy. This is not the right way of to get someone to love you but he's also thinking that his money can bring him success of happiness. He believes that his money will make him succeed in his attempt to get Daisy to fall back in love with him. He would be known to throw the largest parties every saturday, and his guest wouldn't even know who is he truly and why there's a party. At that time in the early 1920's, every person in new york city loved to party.Furthermore Daisy likes the fancy things, the partying and it all seems so good, but her heart is still committed to her husband. Therefor Gatsby's plan was not successful because his plan wasn't a way of receiving love back. Rugged individualism may not seem evident, but it does in a way that Gatsby wanted to help from his money to get his dreams to come true didn't work out. For he wanted the parties to draw her attention, even his large land and big mansion couldn't help him to fulfill his dreams with Daisy. Lorraine Hansberry created a book that was about dreams.In the story A Raisin in the Sun, the main characters each have their own dream that they want to fulfill. The Youngers family struggle to attain these dreams through out the end of the story. Walter who is the man of the house wants to afford things for his family and give them a decent life to live and not having to hold back for his wife and kids. There's Beneatha his sister who wants to be a doctor and their Mama who just wants to best for their family. Although things didn't go as planned, fights and tension between Walter and his family even his wife, things became a learning lesson to each one.Mama always knew best, and when it all came down to one decision, it had to go Mama's way. That Walter had to turn down the offer of a big check to keep them from staying away from living at a all-white neighborhood. This taught Walter that his son, Travis, looks up to him as the man of the family, and in the long run, his decisions will be reflected on his son. He wouldn't want his son to think this is right. Walter was stubborn throughout the book that he just wanted to money to provide for his family, another house to live in, pearls to wear on his wife, and a better life for his son.But Walter didn't earn that money, it was just the life insurance of his father and he didn't earn any of it himself. In this book Walter is the example of rugged individualism because although he was stubborn to realize that it was wrong to receive that check to not live in an all-white neigh borhood. If he accepted it, the money coming in wouldn't be because he worked hard for it, it would because he wanted the white people to have their way of keeping their neighborhood an all-white neighborhood.But no one shouldn't be told to live a certain area because of their skin color. So when Walter rejects the offer, he is also accepting the fact that he will have to work harder to provide, and try to uplift his family in some way. It's better than uplifting his family in the wrong way by accepting that offer. That insurance check was tempting for Walter to accept, but he didn't and later when his son would grow older, he can then explain to him that he has worked for every bit of that money that kept his family together.In America today, we still struggle with people who don't live up to the idea of ââ¬Å"rugged individualismâ⬠. I believe it isn't really called by that term, but people know it as the American Dream. People who aren't familiar with both are those who thin k reaching your lifetime goals don't require any effort or any struggles. For those who become millionaires are results of hard work and labor that put in to achieve in life. Anything worth having is worth fighting for, and along the path there needs to be struggles and failures, but it is still a choice to keep trying and to not give up.History as we know has many its ways of describing it, throughout all the historical events that occurred in the past it is a result of our American system. As Americans, we live in a land of opportunity and because of that we have the freedom to live. With the three books that i've mentioned, they are examples of the having the opportunity to uplift themselves in their lives. In each book they have reflected to the idea called ââ¬Å"rugged individualismâ⬠which was introduced by Herbert Hoover when he was president of the United States.According to Hoover this idea meant that ââ¬Å"any each individual should be able to support themselves out that wouldn't include the government's aidâ⬠. Even so, I see rugged individualism as to any individual who isn't being aided from the government, but also not just financially, but incentively through the mind. As I read through the three books, each author had their ways of reflecting rugged individualism through their characters, and with the struggles and decisions they made through the books.
Friday, November 8, 2019
Football Strategy
Football Strategy The need for a comfortable measure of certainty in the outcomes of human endeavors underscores the drive towards formulating strategy. Strategy involves allocating resources for achieving predetermined goals in the most efficient manner. Strategy has widespread application and is usually the responsibility of leadership. Military strategy applies to the management and deployment of armies to achieve certain goals. Various teams, sporting or otherwise, use strategy to improve their chances of getting the best results.Advertising We will write a custom essay sample on Football Strategy specifically for you for only $16.05 $11/page Learn More Business strategy is about maximisation of profits by arranging all the input factors in the most productive pattern. ââ¬ËStrategy creation is about doing the right things and is a primary concern of senior executives and business ownersââ¬â¢ (Havard, 2005, p. xi). Mintzberg et al. (1998, p15) do not give a unified d efinition of strategy; rather they postulate that, ââ¬Ëthere may not be one simple definition of strategy but there are now some general areas of agreement about the nature of strategy.ââ¬â¢ They proceed to identify five components of strategy in their 5ps of strategy. They say, ââ¬Ëstrategy is a planââ¬â¢ (Mintzberg, et al.1998, p.9) to mean, ââ¬Ëa direction, a guide or course of action into the future, a path to get from here to thereââ¬â¢. In their statement of the second P they say, ââ¬Ëstrategy is a pattern, that is, consistency in behavior over timeââ¬â¢ (Mintzberg, et al.1998, p.12). In the third P they state, ââ¬Ëstrategy is a position, namely the locating of particular products in particular marketsââ¬â¢ (Mintzberg, et al.1998, p.12). They say on the fourth P, ââ¬Ëstrategy is perspective, namely an organizations fundamental way of doing thingsââ¬â¢ (Mintzberg, et al.1998, p.13), and finally, they present the last P as follows; ââ¬Ëstra tegy is a ploy, that is a specific ââ¬Ëmaneuverââ¬â¢ intended to outwit an opponent or competitorââ¬â¢ (Mintzberg, et al.1998, p.13). Tour de France and Chelsea Football Club offers us a useful perspective in the study of various facets of strategy. The first Tour de France took place in 1903, where sixty riders participated. It has evolved over time with each tour currently taking three weeks and including twenty stages, up from the initial six, and now covers much of Franceââ¬â¢s countryside including its mountains and some neighbouring countries. The total course distance exceeds 2000 miles. ââ¬ËThe cyclist who completes a strenous and often perilous course of more than 2000 miles in the lowest total time winsââ¬â¢ (Dummies.com, 2010). A key feature of the Tour is the different colours of special jerseys used by various riders. ââ¬ËThroughout the race, the reigning World Champion wears his team colors, but on a special jersey with horizontal stripesââ¬â¢ ( Dummies.com, 2010). Individual riders participate in the Tour as part of a team, with any winner receiving support from teammates based on the teamââ¬â¢s strategy.Advertising Looking for essay on communication strategies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Since the tour comprises several competitions and stages, team goals define the teamââ¬â¢s efforts. Tour de France 2010 (2009) reports that, ââ¬Ëdifferent teams have different tour objectives, and so adopt different strategiesââ¬â¢. It goes on to say that, ââ¬ËDuring the flatter stages, teams with outstanding sprinters like Tom Boonen, Mark Cavendish, and Thor Hushovd, are likely to work to reel in any breakaway, setting up a sprint finish that favors their fast menââ¬â¢ Tour de France 2010 (2009). The other sports strategy case study is Chelsea Football Club. Chelsea Football Club, established in 1905, became English champions twice in its one hundr ed year history, between 1905 and 2005. Gus Mears founded Chelsea Football Club at a time when London had failed to send any team to the first division of the football league. ââ¬ËMears had spotted the potential for a football club to play at an old athletics ground at Stamford Bridge, an open piece of land in West Londonââ¬â¢ (Chelaseafc Team History, 2010). An interesting note on Chelseaââ¬â¢s formation is that ââ¬Ëin contrast to the history of so many clubs, Mears decided to build a team for a stadium, rather than the other way roundââ¬â¢ (Chelseafc Team History, 2010). Another first for Chelsea was that, because of Mears associate, Parker, who ââ¬Ëproved persuasiveââ¬â¢, at the football league AGM so that Chelsea, ââ¬Ëbecame the first club ever to make the League without having kicked a ballââ¬â¢ (Chelseafc Team History, 2010). Chelsea Football Club and the Tour de France will provide us with the analogy to use for an analysis of various aspects of str ategy. Teams in the Tour de France, and in the football leagues work hard towards attaining success. To Succed in the Tour de France, teams of riders must have coordinated action, which is normally determined by the teamââ¬â¢s objectives. ââ¬ËDifferent teams have different tour objectives, and so adopt different strategiesââ¬â¢ (Tour de France 2010). This compares well with the football leagues that Chelsea football club plays such as the English premier league. In both cases, each team must define a strategy for achieving its goals in each season or Tour. Evidence of strategy in the Tour emerges as different teams take certain deliberate actions to leverage on opportunities. This is exemplified by the Tour de France (2010) report that, ââ¬ËAs the race progresses, responsibility for chasing down breakaways typically falls to the team of the leader, or sometimes to teams who will see a rider in the breakaway as a threat to their well-placed ridersââ¬â¢. In a similar wa y, Chelsea football club strategises to win leagues and tournaments through various actions. This typically includes getting the best football talent, and having a futuristic view when signing up new players. An instance comparing two chelsea players, newly signed Sidwell and the veteran Ballack illustrates this point.Advertising We will write a custom essay sample on Football Strategy specifically for you for only $16.05 $11/page Learn More The Soccer Lens, the Best in Football (2007) says, ââ¬ËTo state that Sidwell will out-perform Ballack in the upcoming season would be laughable, however to say that in two years time Sidwell will be competing with Ballack for a place in Chelsea as midfield would be realistic. In other words, the young midfielder is one for the future at the Bridgeââ¬â¢ (Soccer Lens, the Best in Football, 2007). This shows that Chelsea signed up Sidwell as a strategic measure. These stategies presuppose strategic planning by the To ur de France participants and by Chelsea Football club. They expose the forethough that goes into organising for a desired outcome during a strategic planning exercise. This sufficiently describes the thrust of strategic planning. The common strategy for winning a Tour de France is to, ââ¬Ëconserve energy as much as possible for the times when it is needed most. (Tour de France 2010, 2009) Elements of strategic management in the conduct of the Tour de France emerge in the selection of the team members and in the conduct of the race. A competitive team will usually have riders with certain skills and are able to provide the team with a competitive advantage. This makes it possible for the team to adapt to emerging situations either to expand its winning odds or to consolidate a commanding position. New developments emerge as the race takes shape, which may require adjustment to the original strategy. Part of strategy may be working with your opponent to minimize a common threat by another participant. These serve to excite the ââ¬Å"tour de France. ââ¬ËItââ¬â¢s the adhoc alliances and shifting rider and team strategies that make a stage race fascinating.ââ¬â¢ (Tour de France, 2010. In addition, strategic options consideration and use take place depending on the prospects of good results. The teams are constantly on the lookout for, ââ¬Ëstages that might favor their best climberââ¬â¢ (Tour de France 2010). It aslo looks out for, ââ¬Ëbreaks where they can get a disproportionate number of riders from their own team, or a chance to launch a climbing specialist on a day-long solo expedition, where he can collect a jerseyful of King of the Mountain pointsââ¬â¢ ( Tour de France, 2010). The decisions to take these moves demonstrate strategic management by the teams in the Tour de France. However, Grant (2005, p.9) warns that, ââ¬Ëwithout effective implementation, the best-laid strategies are of little useââ¬â¢. This rings true in both the Tour de France and in the pursuit of the football championship by Chealsea Football Club, It is one thing to determine actions required to attain a goal and yet another to implement these actions effectively. Moreover, goals dictate tactics and poor tactics can cause failure. Tactics are operational measures that are felxible to change and adjustments. Not changing ones tactics may prove fatal. If Chelsea ââ¬Ëdecides to stick to the tactics they have used in this past season, they might have a hard time achieving their main goal of winning the champions leagueââ¬â¢ (Soccer Lens, the Best in Football, 2007).Advertising Looking for essay on communication strategies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Resource constraints and availability affects strategy in several ways. Resources in the context of strategy will be specific to the set goals. Resources include finances, people, and time. The amount of resources available affect outcomes. Grant (2005, p.29) argues that, ââ¬ËResource scarcity may engender ambition, innovation, and a ââ¬Ësuccess-against-the-oddsââ¬â¢ culture, while resource abundance may engender complacency and sloth.ââ¬â¢ Chelsea seems to verify this argument. When Chelsea signed in Shevchenko, ââ¬Ëmost football fans expected a goal scoring machine to arriveââ¬â¢ (Soccer Lens, The Best in Football, 2007). The upping of human resource for the club did not seem to pay dividends for the club. ââ¬ËThe high expectations resulted in sheer pressure on the shoulders of Chelseaââ¬â¢s new striker; as a result he failed to settle in his first season at the Bridge and his performances have been generally criticizedââ¬â¢ (Soccer Lens, The Best in Foo tball, 2007). The human resource in the Tour de France depends on strategy, Tour de France 2010 (2009) reports, ââ¬ËMany teams carry specialist sprinters, sometimes with one or more ââ¬Ëlead-out men,ââ¬â¢ who are fairly strong sprinters themselves, and give their all to put a team-mate at the front of a bunch in the last 200-300 meters of a stageââ¬â¢. This kind of outlay seeks to insure competitive advantage for a team. Financial resources continue to determine which players Chelsea buys to meet its strategic needs and which riders a Tour de France team employs to have the best shot at the titles. Sports provide an interesting analogy in the understanding of strategy. Most sporting activities have very clear goals and objectives hence lend themselves easily to strategic approaches. Leagues, tournaments and other wide based organisational sporting events such as the Tour de France magnify this posibility. It is insufficient to look at Skill only in executing the sport, a s a sucessfactor. Rather, many factors to do with what patterns to follow in the execution of the sport come into play. It is not just about winning a match or winning a stage, it is about winning the overall title. The demands on individuals and teams alike, and their management take centre stage. Sports is also useful since it is much easier to tell whether a team had the best mix of strategy and resources, by the results it posts.in football, a teams strategy is immediately visible when its formation ismade public. Football coaches will create formations to meet the teams greatest need, which could be defensive play or offensive play. A big limitation with sports as an analogy for understanding strategy is that it does not provide an objective benchmark for a wide spectrum analysis of strategy. Winning a championship is a relative issue of being relatively better than your oponents who may have equally sound if not similar strategies. The scoreline is not the best parameter to us e to judge good strategy. In sports too, great execution of an average stretegy may deliver results compared to poor execution of good strategy. Another limitation is that most sporting activities take place in very controlled environments where penalties and reward are very clear, unlike business or military situations where the enviroment keeps changing and new trends and factors come into play effecting the execution of strategy. This makes sports insufficient for understanding dynamic elements of strategy and change management. In conclusion, sports provide an easy to understand model for the application of strategy, but it does not provide the best analogy for most of the applications of strategic approach in dynamic environments. This limits its usefulness for advanced learning. Reference List Chealseafc Team History, 2010. Introduction [Online] (Updated 25 Sep 2010) Available at: chelseafc.com/page/teamhistory/0,10268,00.html Dummies.com 2010. Understanding the ââ¬Ë. [Onl ine] (Updated 25 Sep 2010) Available at: dummies.com/how-to/content/understanding-the-tour-de-france-and-the-strategie.html Grant, R. M., 2005. Contemporary Strategy Analysis. 5th ed. Malden, Ma: Blackwell Publishing. Great Moments, 2010. Great Moments in the History of the Tour [online] (Updated 25 Sep 2010) Available at: letour.fr/2010/TDF/HISTO/us/index.html Havard, 2005. Strategy- Create and Implement the Best Strategy for Your Business. Boston, Massachusetts: Havard Business School Publishing Corporation Mintzberg, H., Lampel, J., Ahlstrand, B., 1998. Strategy Safari. New York: The free press. Soccer Lens the Best in Football, 2010. Analyzing Chelseaââ¬â¢s New Transfer Strategy [Online] (Updated 23 June 2007) Available at: http://soccerlens.com/analyzing-chelseas-new-transfer-strategy/2135/ Tour de France 2010, 2009. Beginners Guide to the Tour de France for 2009 [online] (updated 04 July 2009) Available at: tdfblog.com/2009/07/beginners-guide-to-the-tour-de-france-for-20 09.htmlà [Acessed 25 Sep 2010]
Wednesday, November 6, 2019
531 Week Two Team Reflection Essays
LDR/531 Week Two Team Reflection Essays LDR/531 Week Two Team Reflection Essay LDR/531 Week Two Team Reflection Essay Team CSherron Hester-Bello, Mark Diaz, Jason Morrow,Hadrain Sumpter, David Wademan Week 2 Reflection This week proved to provide a strong foundation for the understanding and the fundamental development of leadership as it pertains to each of us individually. The objectives were clearly outlined and we were all able to effectively compare and contrast leadership theories as well as evaluate the characteristics of established leadership styles. This week was very informative, and an emphasis on the basic structure of leadership was established. We were all able to use real life examples to retain a strong grasp on the key concepts. Insert body and individual assessments as necessary here:This week it was very intriguing to learn about the different leadership theories and characteristics of different leadership styles. One of the styles of leadership that stood out was the charismatic leadership style. Charisma is more likely to be attributed to a leader who acts in an unconventional way to achieve a vision (Yukl, 2013). People view leaders as charismatic that achieve goals that seem unreachable. They have trust in these leaders because of the self confidence they attain, and the strong belief in the visions #they may have. Leaders are more likely to be viewed as charismatic if they make self-sacrifices for the benefit of followers, and they take personal risks to incur high costs to achieve the vision they espose (Yukl, 2013). It was very interesting to read how people view leaders, and the characteristics these leaders have to gain followers and make people believe in their visions and commit to them the way they do. We also have learned on what it takes to be a leader and have leadership qualities. Is a person born as a leader or can then become a leader with training and mentoring. Many question and theories was introduced this week. Most possess the same traits of becoming a leader. One definitions of a trait of having
Monday, November 4, 2019
Macroeconomics-long run effect on budget cutting in the uk Essay
Macroeconomics-long run effect on budget cutting in the uk - Essay Example One of the primary concerns of the governments in UK, both the previous Labour Government and the present government, has been to reduce the public borrowing to sponsor the expenditure of the government (Giudice, Kuenzel and Springbett, 2012). The agenda behind the reduction in the public spending is that it is believed that the economy will grow faster in the medium-term. The simple economics behind the fact is that if business corporations believe that the economy will grow in the medium-term then the confidence in them increases which raises their present level of investment. On the other hand the consumers increase their spending with the belief that the economy will grow in the future. However, the standard component of GDP can be represented as (Mankiw, 2011): This implies that with reducing in spending by the government the total output of the economy falls. However, it is now an established economic convention that the level of output will increase up to a certain point with rise in government spending after which it tends to fall (Lilico, 2012). If the government follows a contractionary fiscal policy, which implies a reduction in spending by the government then the magnitude of impacts of the same is different in case of an open economy and closed economy. A closed economy structure is one that can be described as an economy which involves in no trading activity. A closed economy is assumed to be self-sufficient and all the needs of the consumers are met from inside which eliminates the need of the economy to have any trading relations with the outside world. An open economy on the other hand is the one which has sufficient treading relations with the other countries in the world and there are no barriers to the development of the free market forces. An ideal open economy is the one that is characterized by
Friday, November 1, 2019
In what way Antigone may inform us about the the war on terror, which Essay
In what way Antigone may inform us about the the war on terror, which the government of the United States is engaged in - Essay Example Antigoneââ¬â¢s story could relate to the war on terrorism in multiple ways. In some way, Antigone and Polynices could be assumed the terrorists within the government of Thebes as presided over Creon. They chose to pursue some political goals that are not consistent with the wishes of the Creon. As such, they represented the enemy within. Creon had various options to handle the challenges brought about by the defiance of Antigone and the presumed disobedience of Polynices. However, his approach became inflexible as he was not willing to heed to the counsel of his own son and other people who had advised him to exercise some caution in handling the matter. It would be important to regard the various points of difference, which lead into the eventual tragedy of the kingdom of Thebes. Creon refused to heed to the counsel of the old seer who had warned him of the impeding tragedy. Some of the lessons about terrorism, which could be learnt from this tragedy relates to the approaches adopted. Usually, the method involved in handling terrorism determines the levels of success. It is important to consider some of the problems that relate to the matter of handling terrorism. In the context of the United States, it would be important to consider some of the issues that relate to the challenge of resolving terrorism. One of the problems of terrorism is that it operates within the system. The elements of terror in the society of Thebes were part and parcel of the establishment. Due to the insider element of terror, it is important to develop the most cautious approach that would settle the system. The tragedy in Thebes occurred because Creon refused could not reckon with his own vulnerability. It was essentially difficult to engage a system that was tied into his establishment. By destroying Antigone, Creon actually destroyed his own government. The events that followed the tragic demise of Antigone proved to be catastrophic
Wednesday, October 30, 2019
Applied research methods Proposal Example | Topics and Well Written Essays - 4750 words
Applied methods - Research Proposal Example Opening up another store is a part of the rigorous expansion plan that the business has on its cards (http://www.debenhams.com). Debenhams plc is a UK based retailing business, operating as a departmental store within UK and across various countries. It is also listed at the LSE by the symbol DEB. The business was formed centuries back in 1778. As of April 2009, the company owned over 150 outlets and 40 franchises (http://www.debenhams.com). The revenues for the firm, for the year 2008, exceeded GBP 1.8 billion, while operating income was in excess of GBP 170 million; the net income figure remained over GBP 70 million, with an employee base of over 27,000 individuals (http://www.debenhams.com). Based on the above discussion, it can be stated that the aim of this research is to conduct the various research techniques, primarily the questionnaires and focus groups on the prospect customers and interviews from the company officials (as the later chapter of proposed study states). The underlying objective of the research would be to realize the realistic conditions and ground realities amongst the prospect customers that are they actually in a welcome mode for a new store in their respective region. It is important to absorb as many subtle cultural comments about the proposed stores as possible, so a relaxed survey and focus group environment is essential, yet the retailing concept being discussed must be as realistic to the respondent as possible. The absolute ideal situation would be to conduct the surveys in a complete simulation of the real version of the store being proposed, including fully-stocked display racks, lighting, flooring, sounds, smells, air conditioning, cash registers etc. and with realistic prices, so that the customer gets a clear idea of what they are being asked to pay for and why. If a full-scale mock-up is unaffordable a large-screen presentation of a virtual simulation of a store would be prove critical. 2. Literature Review 2.1 Retailing and Retail Business Dunne (2004, p 52) states, and is agreed by various authors such as Findlay (2002, p 105), Bruce (2004, p 60), Hinfelaar (2004, p 90) and Cateora (2002, p 205), that retail sector is one of the booming sectors in the global economy today, with not just boom associated but tremendous level of competition also associated to the line of business. Retailing business is mainly the approach from business to consumer, or more commonly stated as B2C approach of a business, whereby, the goods and services are transferred from business to consumers/customers via fixed locations such as departmental stores, display showrooms, etc (Journal of Retailing, p 140). Supermarkets, departmental stores, factory outlets, fast food, grocery shops, are prime examples of retailing business, while the real companies that can
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